Best generative engine optimization tools: 5 picks that track AI answers and help you act

Best generative engine optimization tools: the five picks

Five tools pair tracking in AI answers with something to act on: AIclicks, Frase, Rankability, Scrunch and Profound. GEO (generative engine optimization) tools measure how often AI answers name a brand, and these add articles, content projects, site audits or credits. AIclicks Starter is $59 a month, billed monthly, and includes 5 AI-optimized articles a month.

The 13 models are AIclicks' pricing-table list, and its platform lists differ.

What GEO means on these vendors' pages

AIclicks describes itself as a GEO platform that measures and improves how often a brand appears in AI-generated answers. Frase Starter lists SEO and GEO scores plus AI Visibility on ChatGPT and Google AI. Google's documentation says no additional requirements or special optimizations are needed to appear in AI Overviews or AI Mode.

So treat these tools as ways to measure and draft. AIclicks' terms promise no particular ranking, mention, citation, traffic or lead, and they say answers vary between runs, regions, sessions and model versions.

Content help: articles, drafts and projects

AIclicks includes 5 AI-optimized articles a month on Starter, 15 on Pro and 30 on Business. Its Content Agent turns tracked prompts and visibility insights into blog drafts, and its terms say you must review, fact check and edit any generated content before you publish it.

Rankability Starter includes 20 content projects a month. One project is one new page or one refresh of an existing page, with research, a brief, an outline and an AI-assisted draft. Frase Starter bundles content tools with its SEO and GEO scores for 1 seat and 1 site.

Audits of your own site

An audit grades your site, not the assistants. AIclicks' GEO audit tool is free on the AIclicks site with no signup. It grades a site on crawlability, content structure, schema, citation density, brand authority and answer extractability, and returns a fix list.

Scrunch Core lists 5 site audits a month, with 125 prompts on 4 LLMs, 5 user licenses and a 7-day trial. AIclicks vs Scrunch sets the two plans side by side.

Which GEO tool for which team

• Tracking plus drafts: AIclicks Starter, with 30 prompts and 5 articles a month. The AIclicks review covers every plan, and what is AIclicks explains the tracker.
• Writing first: Frase Starter, $49 a month paid month to month, with a 7-day trial and no card.
• Agency delivery: Rankability Starter, $97 a month billed monthly, with unlimited client workspaces.
• Audits and seats: Scrunch Core, $250 a month per brand, with 5 site audits and 5 user licenses.
• A large organization: Profound, with up to 9 answer engines, SSO/SAML and SOC 2 compliance on Enterprise, priced on request.

AIclicks' self-serve plans, with their article allowance, open with a 3-day trial once you add a card. When the trial ends, the card is charged for the plan you chose unless you cancel first.